Proud main sponsor of the NIBC Tour of Holland
We are proud to serve as the main sponsor and partner of the Tour of Holland, the iconic cycling race returning to the Dutch sporting calendar after 21 years.
From 14 to 19 October 2025, the peloton will traverse the country over six exciting days.
The event will commence with a prologue in The Hague, a city where our bank has been established for over 80 years!
About the NIBC Tour of Holland
The NIBC Tour of Holland is a six-day cycling race across the Netherlands.
Throughout the event, world-class riders will encounter all the elements that make Dutch cycling truly distinctive: windswept flatlands, cobbled sections, gravel roads, and challenging hills.
Each stage is designed to deliver excitement and spectacle, with a dedicated focus on enhancing the fan experience at every turn.
Why NIBC Is Proud to Sponsor the Tour of Holland
Cycling is an integral part of our Dutch culture. As a bank with deep Dutch roots, founded shortly after the Second World War, we share the same spirit that drives the NIBC Tour of Holland: progress through collaboration, realising ambitions, and making a positive impact.
Our sponsorship is a celebration not only of the Netherlands’ rich cycling heritage, but also of NIBC’s 80th anniversary!
We are particularly proud that this year’s Tour will commence on 14 October with a prologue in The Hague - the city that has been our home since our founding. This special occasion provides an excellent opportunity to honour our history while looking confidently to the future.
We are proud to sponsor the NIBC Tour of Holland. Cycling is deeply embedded in Dutch culture and, as a truly Dutch bank, it is an important part of our own identity. The return of this iconic event represents vision, resilience, and entrepreneurship - values that resonate strongly with us as a bank.
In the media
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NIBC Tour of Holland trapt in Den Haag af met bijzondere avondproloog: ‘We starten sfeervol’
Regiosport Den Haag | AD
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Eerste editie NIBC Tour of Holland heeft meteen sterk deelnemersveld
Wielrennen | AD.nl
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Topsprinters Kooij en Merlier present in nieuwe NIBC Tour of Holland, De Lie wint in Wallonie
Telegraaf
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NIBC Tour of Holland pakt uit met ijzersterk deelnemersveld vol topsporters
Wielerflits
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NIBC Bank stapt prominent in Nederlandse wielersport - Tour of Holland
Wielerflits
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NIBC Bank meldt zich als opvallende hoofdsponsor van Tour of Holland: ‘Hopelijk blijft de naam hangen’
AD
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NIBC Bank hoofdsponsor van terugkerende Tour of Holland
Marketing Report
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Do you have questions? Please contact us!
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Karin Starreveld
Press Relations
