Tour of Holland returns with NIBC Bank as proud partner and main sponsor

NIBC Bank is proud to announce its partnership and role as main sponsor of the Tour of Holland, a prestigious cycling race making its return to the Dutch sports calendar after 21 years. The six-day race will take place from 14 to 19 October 2025, covering several regions of the Netherlands and starting with a prologue in The Hague, the city where NIBC Bank has been headquartered for over 80 years.

For NIBC Bank, the partnership is a natural fit. “We believe in people and initiatives that strive to move forward,” says Nick Jue, CEO of NIBC Bank. “Whether it's financing a home, building savings, or supporting entrepreneurship, we help people realize their ambitions. The return of the Tour of Holland is an initiative driven by vision and boldness. As a bank, we feel closely connected to that. Just like in cycling, at NIBC Bank it's all about speed, teamwork, and expertise. Cycling is deeply rooted in Dutch culture, and therefore also in ours, as a bank with longstanding Dutch heritage. This partnership fits perfectly with our DNA.”

Race Director Roxane Knetemann agrees: “The NIBC Tour of Holland stands for more than just cycling. This race is about trust, innovation, and growth. With NIBC Bank as our main sponsor, we have a partner that embraces these values. We call this 'The Dutch Way' and are looking forward to October with great excitement.”

About the NIBC Tour of Holland

The NIBC Tour of Holland is an initiative by TIG Sports & Events, known for organizing events such as the Formula 1 Heineken Dutch Grand Prix, the KLM Open, and the Invictus Games. The first edition of the NIBC Tour of Holland includes six stages, with a prologue in The Hague and stages in cities such as Dordrecht, Etten-Leur, Limburg, Drenthe, and Arnhem. The race aims to become a permanent fixture on the international cycling calendar.

More information about the NIBC Tour of Holland, including the full program, participating teams, and side events will follow in September.